Friday 13 May 2011

A DESIGN BRIEF

MAGNIFICENT  PALACE

Project: logo design

Task: to create a logo to promote” Magnificent palace”

Description:
 A logo is needed for the business “magnificent palace” to let customers be aware of the business and for promotion purpose. Magnificent palace provides a holiday home for families and married couples where they can spend their holiday enjoy their vocation and treated in a very pleasing way. The business plans to create the environment of royalty  by developing palace culture and discipline  such as all workers and servants will dress in a royal fashion and the design of the rooms reflect royalty as well. The logo should include the sense of this culture to display the uniqueness of the holiday palace.
What is looking for this logo is an expression of the palace as relaxing, welcoming, and attractive and a place where people are treated as kings and queens.
The target audience for this business are mostly families and couples who need a getaway place for their holiday.  The logo should target on these audiences to persuade and motivate them to choose the Magnificent Palace.
Symbols that may describe the business could be
·         Chariot
·         A person playing golf
·         A building with in a crown shape
·         Family and couples
Logo style: the logo colour mostly should be purple, white and Gold to represent royalty and recreation.  The logo should be
  •  inspirational
  • bright and clear
  • balanced color and texture
  • mixed with both visual and text
time limit : one week

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